Skill Academy Digital Marketing Course Review- TRUTH REVEALED (2024)

Skill Academy Digital Marketing Course Review

Skill Academy Digital Marketing Course Review: A warm welcome, hugs, and greetings to all my dear readers, friends, and folks looking forward to knowing about the Skill Academy digital marketing course with a lot of confusion in your head. Well congratulations on clearing the first step right, you are perfectly in the correct place where you would be gaining some valuable and proper knowledge about the Skill Academy digital marketing course.

In the following blog, you will find all the necessary information you need to know or consider before taking this digital marketing course. WHY SKILL ACADEMY DIGITAL MARKETING, SKILLACADEMY REVIEWS all of these that you will read now are from students’ perspectives alone. So we kindly request you to go through all the segments cleanly before making any decision.

Anyone who still has some doubts and wants to discuss them in person can comment on your details in the section. Our people are workers in digital marketing and can answer your questions in depth. So let’s not waste more time and dive into what we are here for!

Introduction To Skill Academy

skill academy interface

Here we will be knowing what are the important things that must be noted to understand the institute and its structure

Skill Academy Founder and Their History

The parent company Testbook was established in January 2014 by Ashutosh Kumar, Narendra Agrawal, Manoj Munna, and Praveen Agrawal, all of whom are alumni of Indian Institutes of Technology (IITs). Their initial approach was to provide support and assistance for government jobs in India and were very successful in this journey. They launched the Testbook app in 2015 and achieved a record-setting 50CR questions solved and answered within 2017. The course is said to have achieved over 50 Lakh users. Skill Academy is the new vision of the founders catered with great care.

Skill Academy Placements

They provide various courses of events to help their students get placements and also are known for that. Some features are aptitude tests, Mock Interviews, and many more including English Enhancing.

Why Skill Academy Digital Marketing Course

The amount of growth over the years and the potential for it in the future too

From all the above information we can easily conclude that the institute is trustworthy and yes one can choose this course.

Skill Academy Digital Marketing Course

skill academy digital marketing

Here’s everything you need to know about the course

  • Mode of Teaching- ONLINE

Skill Academy Digital Marketing Course Highlights

Program Duration8 Months
Training ApproachFast-paced Comprehensive Program with Industry Experts-led Training
Projects7 Major Projects, 50+ Assignments, and competitive Hackathons
Recorded Videos & Live Sessions200+ Hours of Recorded Videos & Live Sessions
Mentorship Sessions1-on-1 Mentorship Sessions by Industry Experts for doubt solving and guidance
Tools & TechnologiesGoogle Ads Manager, Google Ads, SemRush, WordPress, and over 25+ other tools taught with practical implementation
Placement PreparationComplete Placement Preparation including Soft Skills Training, Resume & Profile Building, and Mock Interviews
CertificatesIndustry-Recognized Completion Certificate & Internship Certificate
Job Roles Post-CourseDigital Marketing Associate, SEO Specialist, PPC Analyst, Paid Ads Executive, Social Media Associate, etc.
key highlights of Skill Academy digital marketing course

Skill Academy Digital Marketing Course Curriculum

The Skill Academy Digital Marketing Course curriculum is designed in a job-ready manner and benefits students largely here is the structure of it

Sure, here’s the information organized into a table format:

01 Program Prerequisite– What is Marketing & Evolution of Marketing Channels
– Decoding the 4Ps of Marketing
– B2B & B2C Marketing
– Buyer’s Journey Framework
– Choosing Framework for Buyer’s Persona
02 The World of Digital Marketing– Decoding zomato’s SEO Strategy
– Understanding Zomato’s Marketing Campaign
03 Create Your Own Blog/Website– Introduction to Branding
– Business Concepts and Skills to Become a Digital Marketer
– Consumer Behaviour – Deep Dive and Live Practices of templates
04 Search Engine Optimization– Basics and concepts of SEO, On-Page & Off-Page SEO
– Concept of Backlinks, Google Search Console Tool, and building Keyword strategies
– Building SEO Audit reports
– Understanding the Ranking on the SERP
05 Decode Zomato Content Marketing Strategy (Case Study)– Create Your First Display Ad Campaign
– Take Your Display Ad Campaign, Live Class,
– Measure Results of Display Ad Campaign
– What is Affiliate Marketing?
– Understanding Ads Exchange
– Decoding Programmatic
– What is an Ad Network?
06 Search Engine Marketing
07 Display Ads for Blogs– Converting Website into Ecommerce
– Setting Add To Cart & Initiate Checkout & Thank You Page
– Integrating Payment Gateway
– woocommerce Important Settings
– Setting & Editing Product Pages
– Set up an Online Store
08 Case Studies– Understand how famous brands build Marketing Strategies and leverage Digital Marketing
– Cadbury – A Marketing Genius
– The Innovative Approach of LensKart
– Amazon India The Great Indian Freedom Sale and more
09 Social Media Marketing– Targeting Audience
– Lead Generation
– Driving Traffic
– Metrics for Success
– Google Marketing
– Facebook Marketing
– Instagram Marketing
– Youtube Marketing
– Campaign Budget Optimization
10 Email Marketing– Create Email Marketing Campaign
– Email Design
– Email Copywriting
– Measuring & Optimizing campaign
11 Using Web Analytics to Improve Conversion– Understanding Data using Google Analytics
– App Analytics
– Report Building and Action Plans
12 Integrated Marketing Strategy– Framework For Integrated Marketing Strategy
– Create an Integrated Marketing Strategy
– Measure The Effectiveness of the Marketing Strategy
13 Getting Started with eCommerce15 Training Materials for Certifications
14 Freelancing & Affiliate Marketing– Places where you can get projects Easily
– Freelancing Practice
– Freelancing – Notes
– Presentation Skills
– Advanced Excel skills
– Creating a Pitch/Audit
– Closing a Client
– Aptitude Skills
– Mock Interview Session
– Mentorship Session by an Industry Expert
– Get Job Ready
– Introduction to ChatGPT
– What is ChatGPT
– Use Cases of ChatGPT
– How can ChatGPT help you become efficient & smart at work?
– Google Ads Certification
– Hubspot Certification
16 Capstone Project– Act as an owner of a Marketing Agency to create an end to end Digital Marketing Strategy to crack deal with a top Multinational Company OR
– Helping a local business in your area expand and grow business using Digital Marketing Strategies
17 Become Job Ready– Aptitude Skills
– Mock Interview Session
– Mentorship Session by Industry Expert
– Get Job Ready
– Introduction to ChatGPT
– What is ChatGPT
– Use Cases of ChatGPT
– How can ChatGPT help you become efficient & smart at work?
The curriculum of the Skill Academy course

Skill Academy Digital Marketing Course Placement

Skill Academy is known for its placements and here are major things they provide to their students for getting a job

Skill Academy Digital Marketing Course Review

Here’s what the students have to say about it

I appreciate the exclusive career program of Digital Marketing Course by Skill Academy, Testbook. I learned various digital marketing channels like SEO, SEM, Email Marketing, CMS, SMM, Content Marketing & many more. Mentors have taught me theoretically & clearly the concept of digital skills & techniques and told me how to use them in the real world. It is also very much updated with the latest happenings in the industry. What I like the most is that each module is backed up with an assignment, this helps us to understand the topic very well. This course is a complete package of technical, analytical and marketing skills.


I am Aditi Shrivastava, Trainee of Skill Academy’s Digital Marketing Career Program by Testbook, in this course we have learned the core concepts of Digital Marketing from Basis with the help of live classes by our mentors and teachers. Although my experience is very well because they make my personallty more strong and job ready with the help of their soft skill program. Thank you Skill Academy.


Take up this course only if are into it completely and are prepared to give a set of time for this, if not drop the plan. More than money you need dedication to succeed in this course


Skill Academy Course Digital Marketing Review Youtube


What is Digital Marketing?

Digital marketing is a form of marketing for promoting and selling products or services on the Internet. It’s the process of leveraging different online marketing channels like search engines, social media networks, and email to reach your target audience.

Why Digital Marketing?

Digital marketing is one of the most sought after industries right now. It offers a wide range of possibilities to everyone and anyone. With the continuous development of technology, there is no better time to become a digital marketer than when companies are moving or moving their business online.

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