Upgrad MICA Digital Marketing Course Review

upgrad mica review
upgrad mica review

Welcome to my in-depth blog about the UpGrad Digital Marketing course review in collaboration with MICA. The Program name is Advanced Certificate in Digital Marketing and Communication


Hey guys, in this blog, I will be discussing the review of the Digital Marketing course by UpGrad and MICA. I’ve been taking this course for over six months now, and in this blog, l will share my personal experience, provide a detailed review, and discuss the pros and cons. I will cover aspects such as the course modules, and job prospects, and help you make an informed decision on whether this course is suitable for you or not. Like many of you, I researched various options in digital marketing before starting this course and chose this one, and I am going to explain the reasons behind my decision in this blog. Let’s dive into the review!

Course Structure

Firstly, it’s essential to clarify that this course is entirely online. You can complete it from the comfort of your home. The new batch starts every two to three months so If you’re considering joining, you need to enroll before the deadline for the current batch or wait for the next batch to start in one or two months.


Upgrad MICA Collaboration

Now, let’s discuss the highlights and advantages of this course. One major advantage is that it is tied up with MICA, providing a tie-up that adds value to the course.
MICA, which stands for Mudra Institute of Communications Ahmedabad, is considered one of the best colleges in the field of marketing in India. Pursuing this course will add significant prestige to your profile in the marketing field across the country. One of the reasons I chose this course is because MICA has a top-notch status in marketing education.

Additionally, I was considering pursuing an MBA, but considering the two-year time commitment and the associated fees, along with the average colleges available, I felt the need to explore an alternative. This course, with a slightly extended timeframe and the association with a reputable college, seemed like the right fit for me.

Module Approach

Now, let’s talk about another advantage—the modules of the course- It doesn’t just teach you digital marketing; it starts with fundamental marketing lessons. The module appears to have a prep course at the beginning where you’ll learn some general things. It means the course will not directly delve into digital marketing; first, you’ll be taught marketing fundamentals, including branding and other marketing basics. You can see channels and various other elements being taught initially.

After that, the main digital marketing concepts will be covered because, today, it’s essential to have a strong foundation in marketing. You won’t only learn how to run digital marketing campaigns or create websites; you should have an overall understanding of marketing.
That’s why I liked this approach. You can access all your modules one by one once you take the course.

Diverse Learning Methods

In the modules, there are sessions where you’ll have some written form assignments. Along with video lessons, you’ll have summaries in the last module. Then, there will be a grading quiz, and you’ll also be given multiple projects, there are live sessions with industry experts
who have 10-15 years of experience. These experts cover various aspects related to the field, providing additional insights.

Job Assistance and Resources

As your course progresses, after a few months, a Jobs section opens up. You can apply for internships or jobs in the middle of the course. New job listings come in almost every two to three days. The course also provides materials for interview preparation.

They have also provided a CV builder, which you can use in the Job section. The profile builder allows you to create your resume with various interesting features. It’s not just about the course content and videos; there are many intriguing aspects. You can explore your grades, assessments, case studies, and projects. They display a chart showing your performance in each graded assessment. Projects are crucial; timely completion affects your overall marks. It’s emphasized that you need to engage in all aspects actively, and your efforts impact your grades.

If you have prior knowledge of digital marketing, you might find some of these tasks more familiar. The course spans around 9-10 months, including specializations, making it effectively a year-long program. One notable advantage is that upon completion, you receive a PG certificate, resembling a post-graduate qualification. The detailed coverage of the course includes exposure to various aspects.

Practical Exposure

In the program, you’ll work on various projects, including blog creation, WordPress SEO assignments, Facebook Ads, Google Ads, Email Marketing, analytics analysis, and more. There are five major projects, and depending on your experience, you can choose between the Two tracks available the Executive Track (for those who are freshers or have less experience like 2-3 years of experience in digital marketing) and the Management Track (for those with 5 to 10+ years of experience in marketing or related domains).


However, the main disadvantages are the high fees, which might be a concern for some. Additionally, there is an observation about the easy admission process, which could lead to students lacking the required skills. This leniency in admission might affect the reputation of the course, especially if students aren’t serious or competent. Overall, it’s suggested that the course offers practical exposure, but its effectiveness depends on the seriousness and dedication of the participants.


Noteworthy, the course access is available for three years after completion. Regarding job prospects, with acquired skills, you could potentially secure a starting salary of around 25,000- 30,000 INR per month.

Participants can choose at least one or all five from specializations based on their interests:

  • Social Media & Content Marketing
  • Branding
  • Marketing Analytics
  • Public Relations
  • Generative AI

It’s advisable to take and focus on only one specialization based on your interest. Additionally, creating a website and gaining knowledge about domains and hosting could be beneficial, especially for freshers.

One more thing to consider is building your portfolio. Once you’ve created your website, you can add it to your CV, showcasing your SEO and other skills. This will be a valuable asset when presenting yourself to future employers. If you have any feedback or questions in this post, feel free to ask in the comments section.


In conclusion, UpGrad and MICA’s Digital Marketing course offers practical exposure and a prestigious certification, the best digital marketing course you can get online. Its effectiveness, however, depends on the commitment and dedication of participants.

Listen in 1.5X or higher for a better experience

You can also contact me through the provided link for further queries or suggestions. Additionally, there’s a referral program, and if someone joins through my link, you may get a discount, and joining through it may offer you future assistance as well.

If you found this post helpful, please allow notifications to get more updates on digital marketing and other course reviews. Thank you!


How Much is the upgrad digital marketing course fees

Core + 1 Specialisation price is INR 1,13,000 plus 17000 for each specialisation

upgrad digital marketing course syllabus

You can check out the full syllabus here

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