Phase	Details
0-16 Weeks: Functional Training	Training Methodology: – 70% learning through hands-on projects, typically in groups – 20% learning through mentorship and coaching from expert practitioners – 10% learning through online lectures on digital marketing examples, frameworks, and concepts from top marketing and business leaders
0-16 Weeks: Human Skills Training	Having worked with 1,000’s of students, we know that functional knowledge can land you the job, but behavioral skills will make your career. This is a core aspect of your digital marketing training.
Placement Drive & Internships	You will start sitting for job opportunities that are floated as part of the placement drive. The majority of the placements are made within 6-8 weeks of moving to placements.
Final Placements	Full-time Marketing job offers with a CTC of ₹4.5 – 9.2L. If your job < 4.5L, you get a 60% refund!

Feature	Internships	MBA (T2/T3)	Other Digital Courses	Kraftshala
Cost (excluding GST)	N/A	₹8L – 15L	₹0.7-3L	₹1.2L if you get a job of ₹4.5L or more
Cost, if unemployed post completion	N/A	₹8L – 15L	₹0.7-3L	₹48k
Time Investment	3 – 6 months	12-24 months	4 – 12 months	16 weeks (including 8 weeks internship)
Jobs after Completion	Maybe	₹3L – 7L	₹2.5L-4L	₹4.5 – 9L
Placement Reports	N/A	No	No	Published 100% since first batch
No. of interviews	N/A	Till placement process runs (2-3 months)	Either have an upper cap on applications or nothing is specified	We keep going till you get placed at 4.5L or more
Past Placement Records Published	N/A	N/A	Not Published / Available	All Placement Reports published online
Kind of jobs	Same as internship	No minimum bar for CTC and no job promised	No jobs promised and even if someone is saying jobs, they include internships or freelancing gigs as ‘outcomes’	4.5L or more Full-Time jobs top companies else 60% fee refunded
Practical Exposure in Marketing	Medium	Low	Low – Medium	High
Behavioural Skills Development	Low-Medium	Medium	Low	High
Career Mentors	Depends if people have time	N/A	N/A	Take your pick from 200+ experts
Networking	Limited	Your batchmates	Limited	A very powerful growth network
Lifelong upgradation	N/A	N/A	N/A	Free pass to all sessions of the Kraftshala community
High potential peers	Maybe	Maybe	No	Yes

Kraftshala digital marketing course: Overview, Key Highlights, Syllabus, Comparision, Fee, Review

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