Why upGrad? I often receive this question a lot from friends, family, relatives, and neighbors. And I understand their curiosity that there are many other options available today, then why specifically upGrad? To be honest, it was not a decision made overnight. After months of extensive research and prolonged discussions with my friends, family, and upGrad’s former learners led me to this conclusion. Now to understand this better, let’s dive deeper into the topic.

How did I come across upGrad?
To answer this question I must tell you that I come from a family with a strong background in Law. So Digital Marketing wasn’t on my radar at all. Initially, I was only focused on law, but as fate would have it, I stumbled into the world of digital marketing. The tricky part was, that I didn’t have any friends or even distant relatives who could guide me in this new field. Despite that, I felt a genuine interest in digital marketing and knew it was something I wanted to pursue.
So, like any beginner diving into the world of digital marketing, google was my best buddy. I hit up Google and scoured various platforms for information about different institutes and what they offer. Throughout this search journey, one consistent observation was that UpGrad consistently emerged as one of the top institutions. Intrigued, I decided to reach out to their officials to gather more details. They patiently explained their teaching approach and the specifics of their courses. What really caught my attention was how they broke down complex concepts into simpler terms, making it easier for me to grasp. Their explanation not only deepened my understanding of digital marketing but also sparked my interest in them. I felt reassured that even as a complete beginner, their course would be the perfect fit for me to transform into a proficient digital marketer.
About upGrad
Founded in 2015 by Ronnie Screwvala, Mayank Kumar, and Phalgun Kompalli. upGrad is an online ed-tech platform with a vision to empower every member’s career success to help them achieve their desired goals. The trio came together with a collective goal to provide accessible education, catering not only to students but also to working professionals.
The platform has quickly risen to prominence, earning the prestigious title of #1 Startup in India according to LinkedIn Top Startups, 2020. With a staggering demand, boasting over 12,000 learners, upGrad’s programs have become highly sought after. The platform offers a diverse range of courses in data science, technology, management, and law, providing flexibility to suit the needs of both students and working professionals.
upGrad’s impact extends beyond mere enrollment numbers. With an impressive average salary hike of 36% and recruitment partnerships with over 300 companies, upGrad is truly revolutionizing the education landscape, enabling individuals to achieve their career aspirations and reach new heights of success.
But, what really sets upGrad apart is their commitment to making the learning journey as smooth as possible for us learners. I mean, imagine having a support team available 24/7, ready to tackle any doubts or questions we might have, day or night. It’s like having a safety net.
From resolving doubts to providing one-on-one feedback from industry experts on our submissions helps us to prepare better for the real world. Talk about personalised attention! It’s like having a mentor guiding you through every step of the way.
But you know what’s the real game-changer? Their Job Placements. With over 300 companies partnering up with upGrad, they’re opening doors to countless opportunities. And it’s not just about getting your foot in the door – they offer career counselling, resume feedback, and interview preparation to make sure you’re ready to shine. It’s like having your own personal career coach, helping you navigate the professional world with confidence.
Association with MICA
upGrad itself holds significant prestige in the edtech industry, especially with a high-profile ambassador like Amitabh Bachchan. However, what truly sealed the deal for me was its collaboration with MICA. Ever since I was young, I’ve aspired to study at MICA, known for its stellar reputation as one of India’s top Business Schools.
At MICA, I knew I would receive top-notch education from some of the finest faculty members in the country. Thanks to upGrad, I could fulfil this dream from the comfort of my own home. The opportunity to learn from MICA’s renowned professors in my desired course was the decisive factor in choosing upGrad for my educational journey.

