Digital Marketing in India is one field that everyone can do, whether you are a business owner or a student. Many businesses now prefer promoting their products and services online, which has increased the need for skilled people in digital marketing. If you are interested in this field and want to know how to start, this guide will give you a clear idea. We have also provided free sources to learn for your benefit!
1. Know What Digital Marketing Is
Before starting anything, you should know what it means.
Digital marketing is promoting products, services, or brands using the internet. It includes social media, websites, emails, search engines, and online ads such as Meta or Google. (In simple terms, you are driving revenue)
Like how companies advertise on TV and newspapers, now they promote online through Facebook, Google, Instagram, YouTube, and other websites so that their product reaches the right audience.
2. Learn the Basics
You don’t need to join an expensive course in the beginning. Many free resources are available.
You can:
- Watch YouTube videos
- Do free courses on popular websites
- Read blogs and articles about digital marketing
Important topics to learn:
- SEO (Search Engine Optimization)
- Social Media Marketing
- Google Ads
- Email Marketing
- Content Writing
Free Digital Marketing Courses You Can Try
Here are some trusted and free courses you can start with:
- Google Digital Unlocked – Free course with a certificate from Google. Good for beginners.
👉 https://learndigital.withgoogle.com/digitalunlocked - HubSpot Academy – Offers free courses on content marketing, social media, and SEO.
👉 https://academy.hubspot.com/ - Great Learning Academy – Free short courses for beginners in digital marketing and SEO.
👉 https://www.mygreatlearning.com/academy - Coursera (Audit Option) – You can access paid courses for free by selecting the audit option (no certificate).
READ MORE: Top Digital Marketing Courses & Certifications for 2025
You can pick any one and start learning today.
3. Practice Regularly
Digital marketing is a practical skill. Reading and watching videos are not enough.
You can:
- Start your own Instagram page or small blog and optimize it to rank
- Help a local business promote online, or help yourself in creating your own brand
- Make simple posts, videos, and try running online ads through Canva designs, etc
This will help you understand how digital marketing works in real life.
4. Build Your Profile
Once you get some basic experience, create a good profile on LinkedIn. This is important for making yourself visible to others and further growing!
You can also:
- Do small freelance work online
- Apply for internships (unpaid is also fine at the start)
- Make a simple portfolio to show your work
After learning for 5-6 months and doing small projects, you’ll be ready to apply for jobs or continue freelancing. Digital marketing has various domains & humongous learnings within, the more you learn, the more knowledge you gain!
Conclusion
This is a simple way to start digital marketing in India. Learn the basics, practice daily, and stay updated with new trends.
Digital marketing has good career scope in India and can offer you good earning opportunities once you gain proper skills.
